Marketing and promotion is easily the most make or break aspect of being a real estate agent, because if you can not attract clients you can not close deals and you won't get paid. Real Estate agents often need to use every weapon in their arsenals to stay afloat, including website optimization, telephone marketing, mass emails, and print advertising. The trouble is that the average person is becoming less and less receptive to advertising, especially direct marketing through mail, email, and telephone. Government regulations are even making it more difficult for real estate agents to promote themselves in this way. This doesn't mean you have to give up direct marketing, but that you have to be smart about it. The Real Web Directory program from Real Web Solutions can help you do that.

Real Web Solutions is an Ontario software company that is specifically geared toward helping real estate agents, so they know what they're talking about. With Real Web Directory, they've turned their attention toward collating and keeping track of your direct marketing efforts and making it easier for you to comply with new regulations. Real Web Directory comes complete with the names and addresses that you need to market yourself to potential clients and is fully compliant with the CRTC's new Do Not Call list. It's an easily searchable database with an integrated follow-up system that will save you time and preserve client sanity. If you do direct marketing, Real Web Directory is the most ethical and efficient way to go about it. Visit RealWebSolutions.com to download it.